ETHAN Design, art direction & emerging technology
Contact
Design, art direction & emerging technology

Creative direction
from concept to delivery.

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I’m Ethan Walsh, a designer and creative services manager working across campaigns, brand, video, and digital experiences. I also build tools and explore new ways of working with AI.

01Selected work

Campaigns, digital experiences & creative systems
Concept visualization of the Cold Standard packaging family: a cream Vanilla Standard pint with a navy lid, a takeaway bag reading Good ice cream. Good people., and a Cookie Standard sandwich wrapper, each with the navy Cold Standard logo.
01 / Self-directed brand concept

Cold Standard

A fictional ice cream brand with a custom logo, three packaging concepts and a series of short animated spots. Created with a mix of traditional design and AI-assisted tools.

View case study →
02 / Campaign creative

Halloween at Goodwill

Visual direction, typography, digital ads, and video for Goodwill's regional Halloween campaign. Adapted across social, display, and digital billboards, with a supporting WordPress landing page.

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Get Weird at Goodwill title card: chunky orange and cream lettering on a textured orange ground, with black bats, a lime-green moon, and the Goodwill logo.

More selected work

Campaign creative, motion, environmental graphics & a brand concept
Retro Roots by Goodwill wordmark in white on a blue field.
03 / Brand identity & campaign

Retro Roots

A visual identity and launch campaign for Goodwill of Northwest North Carolina’s curated clothing collection, with a landing page.

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Spring donation creative, general version: a smiling man in a cap holding a box marked Donations against green and yellow with spring flower illustrations.
04 / Campaign creative

Spring Donation Campaign

Two spring donation-drive concepts for Goodwill of Northwest North Carolina: one for college move-out, one for the wider public.

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Double the Denim video poster: torn-paper type reading Double the Denim in white and yellow on blue, with a model in a denim jacket and jeans carrying a backpack, and the Goodwill logo.
05 / Campaign creative

Double the Denim

Goodwill’s annual back-to-school jeans sale, buy one pair and get one free, across video and digital ads.

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OG Recyclers video frame: Running it since 1926 above two men in caps sitting on a blue Goodwill donation bin.
06 / Motion design

OG Recyclers

A vertical video for Goodwill built around reuse, donation, and thrift culture.

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The installed Goodwill on the Go mobile unit parked outdoors: blue upper wrap with the Goodwill On the Go lettering and Career Services, Resources, Access, Support, over a green lower body.
07 / Vehicle graphics & web

Goodwill on the Go

Exterior graphics and a digital experience for Goodwill of Northwest North Carolina’s mobile career center.

View project →

02Lab

Tools, workflows & interactive experiments

Tools, prototypes
& experiments.

A place for the tools I’m building, workflows I’m testing, and ideas I’m exploring with AI, design, and code.

Still from the Lab Floor scene: seven small robots at workstations on an isometric operations floor, with zones for intake, test and build, review, human approval, charging, and a compute bay.
002 / Interactive 3DStatus: working demo · Simulated data

Lab Floor

An interactive 3D experiment that makes AI workflows visible. Follow simulated tasks through work, testing, review, and human approval.

Fictional data, nothing connected. Runs about 3:40 and starts only when you press Play. Needs WebGL.

Launch interactive demo
Little Desk: a mechanical keyboard app on a phone-sized board of ivory and teal keycaps, with small ceramic keepsakes, a teapot, a cat and a frog, resting on the cream desk beside it.
003 / Interactive toyStatus: working app · Sound starts on tap

Little Desk

A small mechanical keyboard you can play with. Pick a switch sound, dress the keycaps, set the mood, then restore little keyboards in the Workshop and keep what you make.

Licensed key recordings with a synthesized fallback, 3D keepsakes, and saved desks. Click inside first, then type. Nothing plays until you do.

Open the keyboard
STAR OS: a small cream and smoky lavender CRT terminal with a dark screen, a row of purple buttons, a black knob and three square keys.
004 / Interactive terminalStatus: working build · Sound starts on press

STAR OS

A fictional broadcast terminal built to be explored. Open the dock, power it on, flip the toggles, and tune through stations that only exist here.

A 3D model, a screen interface and recorded switch sounds in one page. Inside the build takes the machine apart.

Open the terminal
Marketing Request Center dashboard prototype: counts for drafts, pending approval, returned, in production, and completed, a Needs your response band, and a table of sample requests with status, priority, and owner.
005 / Internal toolsStatus: prototype in development · Sample data

Communications Hub & Marketing Requests

A connected hub and request workflow for finding brand resources, submitting marketing work, and keeping track of next steps.

Open the Lab project →
Talent Acquisition Hub pipeline prototype: columns of sample new-hire cards by stage, with a detail panel open for one record showing screening, orientation, and hire fields.
006 / Internal toolsStatus: prototype in development · Sample data

Talent Acquisition Workflow

A hiring-workflow prototype that brings pipeline status, orientation planning, and manager next steps into one place.

Open the Lab project →

03About

Creative direction, hands-on design

I've been into art and computers for about as long as I can remember. The first game I ever played was Mario Paint when I was five, which is kind of funny looking back. I guess art and technology were connected for me pretty early.

We got our first PC when I was in elementary school, a Gateway that we rented, and I was obsessed with it. I spent a lot of time messing around, figuring things out and getting comfortable with computers. I never really thought of art and technology as two separate interests. I just liked making things and learning new tools.

I started using Adobe software while studying fine arts, and eventually turned that into a professional design career in 2015. Since then I've worked across design, campaigns, art direction, video and digital.

Lately, I've been spending a lot of time exploring AI, creative coding and new technology. Not because I stopped caring about traditional design, but because I'm still interested in the same thing I was as a kid: finding a new tool and seeing what I can make with it.

Design
Brand identity, campaign creative, art direction, typography, packaging concepts
Motion and video
Video editing, motion graphics, format adaptation, AI-assisted animation
Digital
Landing pages, WordPress, interactive prototypes, internal tools and workflows
Tools
Adobe Creative Cloud, Figma, WordPress, and a growing set of AI image, video, and coding tools

04Contact

Direct email · no forms

Have something in mind? Let's talk it through.

Tell me about the project, the timeline, and what a good outcome looks like. I'll reply with honest first thoughts.

ethanjwalsh@gmail.com Start a conversation