Cold Standard
A fictional ice cream brand with a custom logo, three packaging concepts and a series of short animated spots. Created with a mix of traditional design and AI-assisted tools.
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I’m Ethan Walsh, a designer and creative services manager working across campaigns, brand, video, and digital experiences. I also build tools and explore new ways of working with AI.
A fictional ice cream brand with a custom logo, three packaging concepts and a series of short animated spots. Created with a mix of traditional design and AI-assisted tools.
View case study →Visual direction, typography, digital ads, and video for Goodwill's regional Halloween campaign. Adapted across social, display, and digital billboards, with a supporting WordPress landing page.
View case study →A visual identity and launch campaign for Goodwill of Northwest North Carolina’s curated clothing collection, with a landing page.
View project →Two spring donation-drive concepts for Goodwill of Northwest North Carolina: one for college move-out, one for the wider public.
View project →Goodwill’s annual back-to-school jeans sale, buy one pair and get one free, across video and digital ads.
View project →A vertical video for Goodwill built around reuse, donation, and thrift culture.
View project →Exterior graphics and a digital experience for Goodwill of Northwest North Carolina’s mobile career center.
View project →A place for the tools I’m building, workflows I’m testing, and ideas I’m exploring with AI, design, and code.
A little star with a mind of its own. Pull it, hold it, give it a beat: SVG, Web Audio and a WebGL surface answering to five tracks.
Sound starts only when you press Play. Works with a mouse, touch, or keyboard; reduced motion respected.
Open the experimentAn interactive 3D experiment that makes AI workflows visible. Follow simulated tasks through work, testing, review, and human approval.
Fictional data, nothing connected. Runs about 3:40 and starts only when you press Play. Needs WebGL.
Launch interactive demoA small mechanical keyboard you can play with. Pick a switch sound, dress the keycaps, set the mood, then restore little keyboards in the Workshop and keep what you make.
Licensed key recordings with a synthesized fallback, 3D keepsakes, and saved desks. Click inside first, then type. Nothing plays until you do.
Open the keyboardA fictional broadcast terminal built to be explored. Open the dock, power it on, flip the toggles, and tune through stations that only exist here.
A 3D model, a screen interface and recorded switch sounds in one page. Inside the build takes the machine apart.
Open the terminalA connected hub and request workflow for finding brand resources, submitting marketing work, and keeping track of next steps.
Open the Lab project →A hiring-workflow prototype that brings pipeline status, orientation planning, and manager next steps into one place.
Open the Lab project →I've been into art and computers for about as long as I can remember. The first game I ever played was Mario Paint when I was five, which is kind of funny looking back. I guess art and technology were connected for me pretty early.
We got our first PC when I was in elementary school, a Gateway that we rented, and I was obsessed with it. I spent a lot of time messing around, figuring things out and getting comfortable with computers. I never really thought of art and technology as two separate interests. I just liked making things and learning new tools.
I started using Adobe software while studying fine arts, and eventually turned that into a professional design career in 2015. Since then I've worked across design, campaigns, art direction, video and digital.
Lately, I've been spending a lot of time exploring AI, creative coding and new technology. Not because I stopped caring about traditional design, but because I'm still interested in the same thing I was as a kid: finding a new tool and seeing what I can make with it.
Tell me about the project, the timeline, and what a good outcome looks like. I'll reply with honest first thoughts.
ethanjwalsh@gmail.com Start a conversation